|
 |
From: Lance Winslow
Date: 24 Nov 2005
Time: 17:40:22 -0500
Remote Name: 69.19.14.22
Data Map Charting for Mobile Auto Detailing Businesses. ----- As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket services industry such as mobile auto detailing. Let us look at a few of the data sets which are readily available and worthy of mention to our business study: Average Number Of People Per Household, Average Income, Number Of Cars Per Household, Average Price Per Car, Ethnic Make Up, Number Of People In Each Five Year Age Bracket, Spendable Income, Average Home Price, Average Education Level, Number Of Recreational Vehicles, Population, Number Of Non-Perennial Residents, Tourism Related Sales Tax Revenue and Day Time Population. We also should consider an over all strategy in advance of the future events; namely the expansion of the business. First we must ask ourselves the intentions regarding expansion such as: How many trucks do you eventually want to run, How fast do you wish to expand, Which areas of service do you feel most comfortable concentrating on , Who you plan on using as your manager, When do you realistically plan to have the next mobile car wash unit running. By sectioning out the area into a grid and then overlaying the data, we can quickly determine the hot spots where most of the business will come from and where the most efficient use of time and schedule should be allotted to maximize profits. If you will commit yourself to methodically looking at your market you will find yourself in a better place and a much easier job serving your best possible customer base. Think about it. ---- Lance Winslow - Discuss Thought Provoking Concepts, Controversies and Major Social, Economic, Political, Science and Technology Issues That Impact Our Planet At The Think Tank: http://www.WorldthinkTank.net/wttbbs Geniuses Wanted. Join our free forums to develop the genius in you or share your unique perspectives.
|
|
The Car Wash Guys was founded by Lance Winslow
©Copyright 1996-. All rights reserved.
Site hosted by Cyprus Communications Group
Site design by CCG Studio
DISCLAIMER:
Although we exert control over all articles written by our staff and
consultants, we are in no way able to assure the accuracy of any content generated by our
readers. Any information or advice provided by our readers should be used
cautiously, and should be considered as an opinion of such, and not the views, ideas,
opinions, or advice of Washguy.com. Washguy.com., its staff, and consultants
shall in no way be held liable or responsible for any false or misleading information or
injurious advice obtained from our readers, including any information posted to this
Bulletin Board forum. Any information or advice obtained from other readers
through Bulletin Board postings shall be used at the reader's own risk. The
Bulletin Board forum functions as a discussion group for the exchange of views,
information and opinions on issues related to the Car Wash Guys, Franchising and their
associated topics. Washguy.com, its staff, and consultants will not be held
liable for any incidental or consequential loss or damage sustained as a result of this
information or advice. No user shall be entitled to claim detrimental
reliance on any views received from the staff, consultants or other readers.
By using this Bulletin Board and it's related forums, you agree to indemnify and hold
Washguy.com, its staff and consultants harmless from any claims arising as a result of
your use of the information or materials you download from or upload to the Bulletin
Board.
