|
 |
From: Lance Winslow
Date: 30 Jun 2006
Time: 19:41:06 -0400
Remote Name: 66.82.9.52
Direct Marketing for Aircraft Washing Companies If you are in an aviation service business at an airport which is not as busy as some of the busiest airports then you need to be extremely aggressive with your marketing to ensure that your business has new clients and is successful. Just having a certain number of clients is not a smart idea because aircraft owners change overtime and the attrition rate of customers is about 20 percent per year. One of the best ways that we have found to market our aircraft washing and cleaning service is to go down to the county courthouse and look at the tax use records. In many states the county charges a small assessment fee on aircraft. If you get a list of all the aircraft owners it is smart to send them one of your flyers and business cards to recruit them as possible clients. Most savvy aircraft washing and detailing companies will tell you that word-of-mouth use their best advertising. This is true. It also makes sense to advertise on airport bulletin boards and in local airport newsletters. Insert in one of your flyers in a newsletter that goes out to pilots is a good idea and following up with the direct marketing piece through the mail makes sense if you have a list of all the aircraft owners. If you cannot get a list there are other ways to get a lists such as the Federal Aviation Administration record of all pilots, sort by zip code. You can also get a list sometimes from aircraft service businesses such as fixed based operators at the airport. Sometimes the airport manager will give you a list that you can use with addresses only. Either way it is good to contact each and every aircraft owner and pilot in the area to alert them of your aircraft washing and detailing services through the U.S. mail. Please consider all this in 2006.
|
|
©Copyright 1996-. All rights reserved.
Site hosted by CCG
Site design by CCG Studio
DISCLAIMER:
Although we exert control over all articles written by our staff and
consultants, we are in no way able to assure the accuracy of any content generated by our
readers. Any information or advice provided by our readers should be used
cautiously, and should be considered as an opinion of such, and not the views, ideas,
opinions, or advice of Washguy.com. Washguy.com., its staff, and consultants
shall in no way be held liable or responsible for any false or misleading information or
injurious advice obtained from our readers, including any information posted to this
Bulletin Board forum. Any information or advice obtained from other readers
through Bulletin Board postings shall be used at the reader's own risk. The
Bulletin Board forum functions as a discussion group for the exchange of views,
information and opinions on issues related to the Car Wash Guys, Franchising and their
associated topics. Washguy.com, its staff, and consultants will not be held
liable for any incidental or consequential loss or damage sustained as a result of this
information or advice. No user shall be entitled to claim detrimental
reliance on any views received from the staff, consultants or other readers.
By using this Bulletin Board and it's related forums, you agree to indemnify and hold
Washguy.com, its staff and consultants harmless from any claims arising as a result of
your use of the information or materials you download from or upload to the Bulletin
Board.
