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From: Lance Winslow
Date: 30 Jun 2006
Time: 19:50:41 -0400
Remote Name: 66.82.9.52
Selling and Marketing a in a Small Business; How are you better than your competition? Is your small business really kicking butt in your local market? Is your market niche literally owned by you in that market? Do you feel that this is because of your superior marketing or is the competition just purely weak? What have you done lately to improve your already top of the food chain status? Why are you finding yourself number one when there are reasons why people might shop with your competition? If you are the best of breed in your business niche, then how are you better than your competition? Can you define why you are the best? I sure as hell can in everything I do and it behooves you to think on this to sell more and be wiser with your marketing dollars. If you are truly better than the competition; then say so. If you are not; then find something about your business that is and tout that and keep it simple stupid; KISS. Have a really simple message and mantra and market it well and watch those customers come in droves. You will increase sales, have better leads and turn your customers in to more word of mouth salespeople for you. Think on this and why and how you are better than you competition. Will you do that for me? For yourself; you will be glad you did, so consider all this in 2006.
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