|
 |
From: Lance Winslow
Date: 30 Jun 2006
Time: 19:52:11 -0400
Remote Name: 66.82.9.52
Advertising a Mobile Oil Change Business What is the best way to advertise a mobile oil change business if you want to get 80 percent of your customers to come from corporate parking lots and fleets of vehicles and only 20 percent of your customers to come from residential services. Sure, direct mail will work for the residential part of your business but if it is only 20 percent of your market mix then how will you advertise to get to do oil changes on all the fleets in your community and how will you reach all of the corporations in the area so that they will allow you on their property to change the oil for employees while they work? There are a couple of things you can do which have worked good for our company; Oil Change Guys.com and those include putting a flyer insert into the Chamber of Commerce newsletter, which is a bright color and a half sheet of paper with your phone number in bold at the top. Another way to get to the corporations is to contact a human resource director and ask if there is an employee newsletter that you can advertise in. If there is not they may invite you in to explain the services you provide and therefore you get in to talk to the decision maker. If there is an employee newsletter it will be some of the best money you ever spend to advertise in it. Please consider this in 2006.
|
|
The Car Wash Guys was founded by Lance Winslow
©Copyright 1996-. All rights reserved.
Site hosted by Cyprus Communications Group
Site design by CCG Studio
DISCLAIMER:
Although we exert control over all articles written by our staff and
consultants, we are in no way able to assure the accuracy of any content generated by our
readers. Any information or advice provided by our readers should be used
cautiously, and should be considered as an opinion of such, and not the views, ideas,
opinions, or advice of Washguy.com. Washguy.com., its staff, and consultants
shall in no way be held liable or responsible for any false or misleading information or
injurious advice obtained from our readers, including any information posted to this
Bulletin Board forum. Any information or advice obtained from other readers
through Bulletin Board postings shall be used at the reader's own risk. The
Bulletin Board forum functions as a discussion group for the exchange of views,
information and opinions on issues related to the Car Wash Guys, Franchising and their
associated topics. Washguy.com, its staff, and consultants will not be held
liable for any incidental or consequential loss or damage sustained as a result of this
information or advice. No user shall be entitled to claim detrimental
reliance on any views received from the staff, consultants or other readers.
By using this Bulletin Board and it's related forums, you agree to indemnify and hold
Washguy.com, its staff and consultants harmless from any claims arising as a result of
your use of the information or materials you download from or upload to the Bulletin
Board.
