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From: Lance Winslow
Date: 30 Jun 2006
Time: 19:54:22 -0400
Remote Name: 66.82.9.52
Selling Car Washes at Regional Malls; Valet Parking Co-Marketing Strategy Do you own a mobile car wash or mobile detailing business and have considered setting up at a local regional mall with a captured audience? Selling the account to the mall is not so difficult and as long as they do not shove you into a corner you will do well after the first few months, as mall employees get to know you and the word of mouth gets out. In some cities you will find Valet Parking cleaning cars at the mall, but usually not. So if you get to a regional mall with Valet Parking then it makes sense to work with them in selling car washing or detailing services. Allow them to assist in helping the car wash concession get business using co-marketing strategies and commissions to the parking folks. They sell a car wash, park the car in car wash row and keep $2.00 for the deal. That drives traffic. The most important thing is having the 5 million in liability insurance for slip and fall, completed operations and garages keepers liability, since you have the keys; you are in the care, custody and control of that vehicle. Also to be successful at this you need good signage and professional image. Make sure they do not stick you into a corner somewhere, as that is the kiss of death. You can make a car washing or detailing concession at a regional mall work if you are careful in your selling strategies. Consider this in 2006.
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